Lori has established herself as an industry leader and loves bringing her years of trust, experience and knowledge of the luxury market to her high net-worth clients. They bring their excitement and their questions while Lori brings her knowledge, enthusiasm, listening ear, persistence and negotiation skills. Together, they collaborate to make a successful transaction happen; whether selling or purchasing a home or land for development. Lori enjoys the beauty of architecture and agrees with John Ruskin who said, "architecture is the art which so disposes and adorns the edifices raised by man for whatsoever uses, that the sight of them contributes to his mental health, power, and pleasure.” Lori has served as 2014 President of Women's Council of Realtors South Bay and served on the board of directors as well. She was recognized for her "Outstanding Leadership" and continues to serve and participate in several charitable foundations. In addition, Lori Herold holds a Bachelor of Science and Master of Arts in Business - 'Organizational Leadership', from Biola University. She has earned numerous designations, including ‘Certified International Property Specialist’ - CIPS, ‘Certified Residential Specialist’ - CRS, and is a licensed notary.